Conscious consumption or how a “fast fashion” forces us to buy too much.
Until the twentieth century, fashion was “slow”: dresses and costumes were sewn to order by tailors, fabrics were expensive. With the advent of factory production and shops, the opposite problem arose - overproduction. Each resident of developed countries can go to the store and buy cheap clothes made of polyester, which, perhaps, will be worn only once. This is “fast fashion”, because purchases pile up in closets, and then go to the trash.
A huge amount of water is spent on the production of clothing. According to Greenpeace, 2,700 liters are spent on one T-shirt - this is an average person consumes in 900 days. Many harmful substances are used when staining fabrics. All this gets into the rivers, polluting drinking water.
Collections in the mass market are replaced several times a season. Each time, a new marketing campaign assures that it is precisely without these things that one can not do. Brands create artificial excitement by limiting collections: have time to buy, otherwise you will not get these things!
What to do?
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- It is better to buy a more expensive wardrobe item, but from quality materials that will last you more than one season.
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- Do not dispose of tired clothing in the trash. It’s better to have a swap party. Also, things can be taken to a charity point.
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- Join the “no-buy” movement. The main idea is not to buy new clothes and cosmetics for at least a year. Instead of showing new purchases, participants tell how they are doing old or planning a budget and choosing the most necessary products.